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London’s biggest and most established
electronic music promoter.
Holding unique, unusual and unforgettable
events across the city and beyond.
A MAN ABOUT
A DOG

AMAAD are London’s biggest and most established electronic music promoter, holding events in unique and unusual spaces across the capital and beyond, since 2011.

Passionate about music culture, we are inclusive and community minded, with a reputation for operational excellence.

We pioneered the large daytime events format in the city and made a name for ourselves by being consistent, keeping our promises, and exceeding industry standards.

Drop us a line

Meet The Pack

Paul Jack SobierajskiPaul Jack Sobierajski

Paul Jack

Sobierajski

Joint CEO and Founder

Will HaroldWill Harold

Will

Harold

Joint CEO and Founder

Colm ConnollyColm Connolly

Colm

Connolly

Financial Controller

Alex BeattieAlex Beattie

Alex

Beattie

Head of Operations

Jeff GrayJeff Gray

Jeff

Gray

Head of Events

Matt HendryMatt Hendry

Matt

Hendry

Head of Production

Cassandra Frey-MillsCassandra Frey-Mills

Cassandra

Frey-Mills

Events Manager

Charlotte MaynardCharlotte Maynard

Charlotte

Maynard

Partnerships and Brand Manager

Mike TaylorMike Taylor

Mike

Taylor

Bookings Manager

Matas LiebusMatas Liebus

Matas

Liebus

Marketing Manager

Alex ParsonsAlex Parsons

Alex

Parsons

Social Media Manager

Adam LynchAdam Lynch

Adam

Lynch

Design Lead

Pablo VineisPablo Vineis

Pablo

Vineis

Bookings Assistant

Fran NeedhamFran Needham

Fran

Needham

Event Assistant and Show Rep

Ann-Marie LedgisterAnn-Marie Ledgister

Ann-Marie

Ledgister

Facilities, Operations and Event Assistant

Elizabeth HectorElizabeth Hector

Elizabeth

Hector

Management Accountant

Danube MuchitschDanube Muchitsch

Danube

Muchitsch

Junior Accountant

Jan MartorellJan Martorell

Jan

Martorell

Marketing Assistant

Joel RichardsonJoel Richardson

Joel

Richardson

Production Assistant

Tash SimmonsTash Simmons

Tash

Simmons

Event Assistant

Dani MonardoDani Monardo

Dani

Monardo

Junior Designer

Ethos

Electronic music and its culture has touched our lives in a monumental way, and we believe it can be a force for good, way beyond the dancefloor. We approach everything we do with the following ethos in mind.

COMMUNITY

COMMUNITY

Giving back has long been, and will continue to be, a focus for us. Through our events we leverage our audience and reach to support local community groups and initiatives in the London boroughs around us, as well as in the global music community as a whole, instigating discussions and ideas around the culture we operate in. Since 2016 we’ve supported causes as diverse as Refuge, The Trussell Trust,The Care Workers Charity, Black Lives Matter, The Outside Project, Bridge2Calais, The Hackney Winter Night Shelter, Boston Manor Park Nature Links, and many more.

DIVERSITY

DIVERSITY

We create events that are accessible to everyone, with intersectional programming that works towards equal representation in terms of race and gender. We continually evaluate both the diversity of our events programming and our recruitment processes, investing in building up the next generation of creatives in music. We are part of MIDI (Music Industry Diversity Initiative), a program designed to specifically support Black professionals at the start of their careers, and our core office team undertake diversity and inclusion training.

INTEGRITY

INTEGRITY

We pride ourselves on building secure, long-term relationships with suppliers and partners, exceeding industry ‘best practice’ standards, and consistently evaluating our performance to ensure the best outcome for all.

SUSTAINABILITY

SUSTAINABILITY

We strive to minimise our impact at every opportunity and consistently challenge ourselves to find better solutions to sus tainability challenges in the events industry, for example collaboration with local recy cling plants, the introduction of re-usable cups and reduction of single-use plastic waste, litter picking within the local com munity, and working with consultants to design energy efficient power specifica tions, including the use of biofuel, hybrid generators and solar power.

Contact

Address

24-30 Assembly Passage
London, E1 4UT
Terms